Web Analytics Blog

Let us understand the terms used in analytics,

Visits-

Visits stands for total number of distinct visits made to a website. Normally it includes an entry into a page and an exit through any page whatever the number of pages it reaches it is counted as a single visit. For few analytics a non activity on a page for more than ten minutes is also calculated as an exit.

What to analyze-

When analyzing the visits segment try to find out the pattern of visits. Normally on weekends the amount of visits decreases for business and other sites but for entertainment and shopping sites we can see an increase. So you need to understand what the pattern for your site is. With such a pattern you can increase or decrease your budgets and expenditure on different campaigns, set out priorities, you can also analyze the patterns for holidays and other seasoned effects so that you can segment your campaign and make it more targeted.

Pageviews-

Pageview is the number of pages viewed. Pageview is a very significant area to analyze, it provides you very important data and you can figure out that what are the pages which are viewed frequently. It will help you in playing with the content and understand the usability pattern of the website.

What to Analyze-

A typical overview is to find out the pages viewed most of the times, the time visitors spent on each page, try to find out the pages which are converting into a possible sales, lead or subscription. Also see if those pages which you feel are important are getting required Pageview or not. Do they have a low bounce rate, what about the funnel pages.

Traffic Source-

This is also a major area of concern in analytics reporting. By properly analyzing the data you can find out different sources from where people are coming to your website. You can then strengthen that network or source; you can identify weak areas and gaps which need to be filled for making your campaign more effective.

What to Analyze-

Extremely significant area, you can address many of the issues with your website if you can figure out the gaps, like which are the different sources bringing you most of the visitors, how is the bounce rate of each segment, how are your campaigns performing, figure out that how each segment costs you.. This can be calculated by taking the percentages of visits from each segment and number of conversions happening from each segment. Also see the bounce rate of each segment and different parts of these segments. Try to eliminate the flaws if any you feel are causing the damage.

Content overview-

Few of the most important segment in web analytics report. This section shows you the pages visited and the number of occurrences each page has been visited.

What to Analyze-

First thing is the conversion occurring from different pages? Try to list those pages which convert into a goal when visited. Pick up those pages which are causing most of the bounces, see the content errors, no meaningful resources, old content etc if any. Also check the campaign and landing pages, if they have reasonable bounce rate?

I will come up with more details in my next post.. keep reading if you find it interesting.